Disadvantages of Today’s Promo Games:
- Consumers need to collect useless staff: bottle caps and stickers “carrying” no prizes
- More than a half of potential players do not want to send SMS, download game apps, register and/or sign in online
- Main disadvantage: the prize drawing process is not transparent, people are not certain it is fair and do not believe they can win.
New Promo Games: Main Prize in every E-ticket
- Anonymous users get links to a promo game web-site on receipts, flyers or in online orders
- On the web-site, user gets a unique E-ticket with encrypted game winning moves
- User makes moves to win the main prize when all her moves match the winning moves OR other prizes or no prize otherwise
- On game end, user gets E-coupon with explicit winning moves, a link to withdraw the prize won and a link for checking the Fair Play .
The Best Promo Game “Find This”
- Customized text to find in the game as This
- Customized game cover pictures
- Customized ads to display in the game
- Customized prizes and winning odds
- Quasi-random Find+, Find++ games and tournaments with prizes for Top-ranked players